Digital Strategist

Digital Strategy United States

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Description

Position at Fingerpaint Medical

Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.
Fingerpaint Group’s medical communications solutions, Fingerpaint Medical helps pharmaceutical and biotech companies communicate complex scientific data effectively, enabling healthcare providers to make informed decisions that advance patient care. Our targeted educational programs and strategic communications support product adoption and drive commercial success in competitive therapeutic areas.
What it takes:  
  • Lead the development and execution of insight-driven, multichannel strategies and tactical plans that satisfy the business goals of our pharmaceutical clients and beyond
  • Know how to leverage audience targets, analytics data, digital trends, user behaviors, competitive audits and asset/experience evaluations to inform the marketing approach
  • Have a strong passion for technology and innovation
  • Be a champion for best practices across all digital channels and media formats
  • Collaborate with account, strategy and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs
  • Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment
Qualifications: 
  • Undergraduate degree in Marketing or related discipline
  • 3+ years of experience in digital strategy with an emphasis on social media
  • Experience designing data-driven multichannel strategies utilizing social media, website, paid media, and email
  • Experience deploying social media campaigns and reporting data and learnings
  • Strong understanding of social media platform best practices and capabilities. Experience building channel strategies and educating peers a plus
  • Understanding of qualitative and quantitative research data, with experience transforming data into actionable insights
  • Working knowledge of website UX and SEO. Experience using SEMRush and/or similar SEO tools a plus
  • Working knowledge of Google Analytics, Google Data Studio and Google Tag Manager
  • Proficient in Microsoft Office
  • Exceptional attention to detail
  • Ability to thrive in a fast-paced, rapidly changing environment with limited guidance
  • A sense of humor and collaborative approach
  • Agency and/or medical affairs experience preferred but not required

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

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